Absolut Vodka, one of the famous swiss vodka brand in the world, is known as extraordinary bottle design. Every special version coming out, the bottle design is so tempting that sometime I think Absolut Vodka is more than a spirit brand but a art product.
Absolut Vodka bottle have its single design concept, depends on what favor is it, what is special event for the branding etc. For instance, for the Absolut Disco, the bottle designed as a disco ball surface. The press ad was also reflect to disco or clubbing life concept. For the different favors vodka, the bottles design will have equivalent colors of the favors. The bottle design utilise people moral concept approach target audiences, when they look at the bottle will connected to the real life and the brand personality as well.
Over the years Absolut has commissioned not only over 300 painters, but leading artists in all fields, including sculptors, glass designers, musicians and fashion designers.-Wikipedia
Absolut Vodka design is not limited in one style. Mix design elements like the bottle shape, color, texture, painting and patterns will never get costumers feel bored. Great branding designs sometime stand louder than a great product. Absolut Vodka successes is its design stand out in the crowd even with the brand label on. For those people not drink vodka, they may want to purchase it for the stylish bottle.
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